Tag Archive | Camp

REI Sets Up Camp in New York with SoHo Location

Seattle, WA (PRWEB) November thirty, 2011

REI (Recreational Gear, Inc.), a country wide retailer offering good quality out of doors gear and clothing, will maintain the grand opening of REI SoHo, its 1st area in New York Town, in the Puck Creating on December two by way of four.


The 35,000 square-foot retailer will outfit clients with the top brands of outdoor gear and apparel on three ranges, including its exclusive award-winning REI manufacturer and Novara bike merchandise. Upon opening, the main flooring will attribute camping, climbing, biking, snow sporting activities and travel goods, although mens, womens and children apparel and footwear will be housed on the cellar level.

Our initial shop in New York Town is the keystone for our 6 Tri-State areas operating with each other to outfit the abundance of outside enthusiasts and website visitors in the increased New York City area, stated Tim Spangler, REIs senior vice president of Retail. As one of our most considerable restoration assignments to date, REI SoHo offers a exclusive option to blend our nearly seventy five-yr heritage with the iconic legacy of the Puck Developing.


REI partnered with Callison, a global architecture and design company, to include components of the normal planet and historical things that ended up reclaimed from the Puck Constructing into the retail space. Substantial layout aspects include: &#thirteen

The structures brick walls and ceilings, and steel columns ended up uncovered to honor the first framework as it appeared in the late 1890s
A central stairwell connects the major flooring with two sub-grade searching levels, open up to the public for the first time
Timber from the authentic building was repurposed into the shops cashier counters and canopies, display tables, chair railings, mirrors, wall coverings, signage and much more&#thirteen
Two focal chandeliers were refurbished by partnering with regional artist Robert Odgen &#thirteen
Two fourteen-foot flywheels from the properties authentic steam energy plant are showcased on the cellar level near historical walls featuring REIs founders, Lloyd and Mary Anderson, and the Puck Developing heritage &#thirteen
Roughly thirty original stone printing tablets found out for the duration of building and relationship back to the early 1900s are displayed close to the cellar amount cashier region&#thirteen
Display tables throughout the shop include extra historic things identified in the Puck Constructing, which includes stairs, supporters and steel from the first steam electrical power plant

The Puck Creating, the original property of Puck publication and J. Ottman Lithographic Organization, is one of the fantastic surviving properties of New Yorks previous printing and publishing district relationship back to the 19th century. The creating was added to the National Registry of Historic Places in 1983. Throughout the building procedure, REI labored intently with a historian and professionals at the Smithsonian to learn about the properties historical objects and their foreseeable future care.


REI SoHo will home bike and ski store providers on two levelsa fast end on the principal floor and complete store on the sub-cellar level. A rental division will provide seasonal gear for New Yorkers to consider outside pursuits. The outlets local community space will let REI and its nearby nonprofit companions to host outside courses, displays and gatherings.

Our SoHo retailer provides the outdoor expertise that our customers anticipate from REI directly to New York buyers, stated Les Hatton, REI SoHo keep manager. From the bike and ski stop on the primary level to house delivery companies, REI is creating it less difficult for these urban adventurers to get pleasure from the outside.

In addition to web hosting in-store classes by means of its group place, REI gives outside courses and journeys by means of REI Outdoor School and REI Adventures. Participants can signal up for day or multi-day adventures that take spot in regional outdoor areas with REI instructors who train a selection of pursuits, from learning how to snowshoe to navigating with a GPS product. Paddling classes will be available in the spring.

In every of its communities, the organization companions with neighborhood nonprofits that perform to protect natural spaces by way of pursuits this kind of as gear donations, fiscal contributions and event promotions. In the earlier twelve months, REI donated far more than $ 300,000 to companies restoring or keeping outdoor areas in the Tri-Condition place, like the Bronx River Alliance, Central Park Conservancy, Friends of the Substantial Line, Prospect Park Alliance and New York Restoration Undertaking. Last month, REI SoHo employees also volunteered in every of New York City’s 5 boroughs.

With 2010 revenue of $ 1.66 billion, REI is the nations largest consumer cooperative. Although anybody may possibly shop at REI, members shell out a one-time $ 20 payment and receive a discuss in the companys earnings through an yearly member refund dependent on their purchases. Previously this year, $ 94.3 million in annual refunds was dispersed to much more than four.4 million lively members dependent on the co-ops 2010 sales.


REI currently operates 122 retail stores and two online stores, rei.com and REI-OUTLET.com. The company hired about 150 staff for the new SoHo keep, who took element in REIs extensive coaching program. For fourteen consecutive years, the organization has been identified by Fortune magazine as a single of a hundred Greatest Companies to Work for in The united states.


About REI

REI is a nationwide outdoor retail co-op committed to inspiring, educating and outfitting its members and the neighborhood for a life span of out of doors adventure and stewardship. Started in 1938 by a team of Pacific Northwest mountaineers seeking good quality gear, REI is dedicated to selling environmental stewardship and escalating accessibility to out of doors recreation by way of volunteerism, gear donations and monetary contributions.


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